Nike Windrunner Black And Red

Nike Windrunner Black And Red

Nike Windrunner Black And Red

Advertising Increases Paid Search Conversions

not yield proportionate levels of improvement."Consumers interact with brands as part of a fluid conversation, regardless of where, when, and how they engage with paid, owned and earned media. In their eyes, there no distinction between channels, devices, and promotions," said Aaron Goldman, CMO of Kenshoo. "This study proves that brands willing to adopt a similar thought process and forego the traditional siloed approach to digital marketing can reap significant cross channel benefits between Facebook and paid search. For the purposes of this study, online conversion data from the advertiser website was tracked to determine the impact of Facebook advertising on paid search performance. A conversion is defined as an Nike Jacket For Sale

Nike Windrunner Black And Red

Nike Windrunner Black And Red

Nike Windrunner Black And Red

Information contained on this page is provided by an independent third party content provider. WorldNow and this Station make no warranties or representations in connection therewith.Notable findings from the study include:Facebook advertising directly and positively impacts paid search performanceConversion volume increased significantly, driven by improvement in other key performance metrics. For the three groups exposed to Facebook advertising, on average:Total conversions increased 19%Cost per acquisition decreased 10%The level of spend on Facebook advertising correlates to the effect on paid search performanceThere is clear evidence that the cross channel effects of Facebook advertising on paid search strengthen when the ratio of Facebook spend between the two channels rises:Paid search total conversions rise along with the level of investment in Facebook advertisingPaid search clicks increased as more consumers were exposed to Facebook advertisingThere exists a "sweet spot" for leveraging the most effective cross channel impactAn "activation effect" emerged from this test between low and mid level groups Nike Windrunner Black And Red in Facebook advertising spend, but the smaller gains between mid and high levels indicate additional spending may Nike Hoodie Jd Sports

Nike Windrunner Black And Red

company that engineers cloud based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures.

Nike Windrunner Black And Red

Nike Windrunner Black And Red

Nike Windrunner Black And Red

Nike Windrunner Black And Red

online application for a credit report. The 3 test groups and the control group used the same set of paid search ad creative and directed traffic to the same landing pages on the advertiser website. regions to safeguard against any geographical bias.The data in this white paper does not aggregate paid search and Facebook advertising metrics, but rather is a pure analysis of paid search metrics during the study period. The goal of this research is to quantify the impact that Facebook advertising has on paid search performance.Kenshoo is a global software Nike Windrunner Black And Blue

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